Young Lovers Graphic T-Shirts
July 6th, 2010Geeks and rock-n-roll. They’re like the two sides of the same LP. Record collectors, audiophiles, fanboys, roadies, guitar techs, studio wizards, RollingStone scribes, and at the top of the heap: your Buddy Holly types. Nerds, the lot of ‘em.
So here’s how this tune goes: I was nerding out on an industry insidery T-shirt forum. Trying to figure out just what goes into getting a T-shirt sourced, sized, and made. And as always, I was on the lookout for shorter-fitting shirts.
All that obsessing and geeking out paid off. I found an obscure string on the subject that lead me to this uber-hip font of cool: Young Lovers.
Rock-n-roll.
They’re not cheap, but this Australian T-shirt label boasts limited editions — and they ship to the US. Their fitted silhouettes and rocker designs looked pretty cool to me. And the pix on the site matched the description in the forum: short hemlines. So I tried a few pairs to see for myself (Full disclosure: Young Lovers provided me several garments for the purpose of this review).
THE FIT: YL’s instrux say to “Tumble dry low. The tees are 100% cotton tee shirts so expect a little shrinkage. To lessen this, try hang drying your tees.” I generally dispense with this kind of advice when it comes to T-shirts. I mean, it’s a T-shirt. No muss, no fuss: it goes in the dryer. Plus, as a short guy, I want them to shrink.
I wasn’t disappointed. Size Small arrived with an 18-inch chest and 27-inch hem. After washing and tumble drying, it was 17.5/26. The Medium started at 19/27 and ended up 19/25.5 after drying. Not an exact science — every shirt’s gonna be different. But I was happy with the results: somewhere between a Threadless length and the even shorter shirts that Graniph produces. And, of course, waaay shorter than the overlong and ubiquitous American Apparel…
So I was surprised and confused when I took a look at their FAQs and saw this: “All of our T-shirts are unisex, based on Men’s sizing. They are some of the softest, best fitting T-shirts you’ll find anywhere. If you’re familiar with American Apparel 2001 tees, you’ll already know the fit.”
What the?? I could tell by the length and the quality of the fabric that my Young Lovers tees were not AAs. So I asked Luke Nuto, a designer at Young Lovers what gives. He told me:
“Some of our tees are printed on a cut that is a longer AA style cut and some on our custom made shorter tees. (There were 2 different production runs.) Your readers can send me an email before they order. I will personally reply to let each of them know which cut they will be getting to make sure it’s the perfect fit for them!”
Lesson learned. If I had nerded out too much before approaching them (and actually read their FAQ), I probably would have just given up. This is actually a great reminder:
Always ask.
If you walk into a store or are shopping online and don’t see something in your size, ask. Sure, you might be disappointed. But you never know what they have in the back room.










