Seth Levinsky is 5-foot-5. And a half. If he stands with excellent posture. So he’s always had trouble with T-shirts that are too long for him. It’s a problem he shares with a small niche of the U.S. male population (the roughly 35 million men who are 5-foot-8 or under). So he decided to do something about it. The result of his efforts is Shortees.
As far as I know, this California-based company has created the world’s first T-shirt line exclusively designed for short men. How cool.
Their website explains:
“We didn’t just take a shirt and cut the bottom; we completely re-engineered the T-shirt. Every element has been redesigned. The length and width of the sleeves, the size and curve of the arm openings, the angle of the shoulders, the taper of the shirt… everything has been reinvented. We spent two years designing and then redesigning so it fits the way you really want a T-shirt to fit.”
As longtime readers of this blog know, even something as simple as wearing an untucked T-shirt can be a daunting task for a shorter guy. Most are cut way too long. And if you’re lucky enough to find one that’s short enough, chances are it’s a size Small or Extra-Small. Athletic or muscular builds — or guys who are at all hefty in any way — are simply out of luck. Because length always increase in proportion to chest size.
Totally unscientific, but I’d guess the average industry length ranges from about 28 to 32 inches. Not so Shortees. Seth told me:
“All shirts come in two lengths: 25 inches and 26.5 inches — and in sizes Small through XXL. I recommend that people under 5′6″ try the 25-inch length, and those between 5′6″ and 5′8″ go with the 26.5. It’s ultimately a matter of personal preference, as the 26.5 will still fit much better on someone under 5′6″ then anything else out there. As for what size individuals should order, I recommend they go with the same size they normally wear. Regardless of what size someone selects, the length will remain either 25 or 26.5.”
I don’t do much cheerleading per se on this site. But this is a brand that I really want to succeed. You guys probably do too. Given the dearth of retailers paying attention to us, it’s notable to the point of being almost unique that a company exists by us, for us. Seth’s idea is almost stupidly simple: make shorter shirts — but therein lies its genius. And he has plans to expand his clothing line to other areas if he’s successful. Good luck to him!
So check out Shortees. Try a shirt if you’ve got 20 bucks to spare. And give Seth your feedback.
OK, cheerleading over. In a few weeks I’ll be posting a very thorough review of an actual Shortees T-shirt (en route as I type this). As always, I’ll do my best to maintain the usual objectivity you all know me for. Stay tuned.
Link: www.originalshortees.com