Here’s Part 2 of my Q&A with Steve Cardino, the 5′6″ Men’s Fashion Director at Macy’s. Recently, Steve took me on a tour through the Men’s Department at their flagship store in Herald Square. Below, Steve discusses sizing trends, specific brands that work for short guys, short celebs, and shopping in the Boys Dept.
SHORT SHRIFTED: There are so many Extra Large specialty stores for men, and there are so many petite departments for women. Do you think Macy’s itself — or stores in general — will ever have a smaller men’s section?

STEVE CARDINO: It’s a good question. I think most stores would feel that they speak to the customer to some degree with Slim Fit, Shorts, and European brands. It would be interesting to see. What I find kind of curious is the stores where we sell a disproportionate amount of small sizes are also the stores where we tend to sell most of the better European brands. So I have just decided that men who are shorter have better taste [laughs].
You’re sort of forced into it in a way.
You’re absolutely right. That’s a very good point: You don’t have an option in some cases to do it if you want something that hangs on you like it hangs on the showroom model.
Are there any shorter men – in Hollywood, pop culture, politics – that you see as style icons?
I never realize with some of the celebrities, how small they are. Like I didn’t know Tom Cruise is like 5’8”. I had no idea. Johnny Depp. Even Ryan Seacrest, he’s a small guy as well. And god bless Ryan Seacrest. There he was every Tuesday night on TV in a skinny tie and a new slim-fit suit. It was absolutely terrific.
I think a lot of these people are very small and we don’t realize it. And they certainly look great. But again, it’s what we’ve been talking about: the nuances in the tailoring. And how it’s put together. They’re wearing clothes that fit. And granted, in a lot of cases they’re wearing very expensive clothes. But I think in a lot of cases it’s still possible to put some of the looks together.
Fashion exists at every level of the market. It really gives everybody the opportunity [to look good] at every price point. And let’s face it, what people do today is mix and match. That Gautier jacket that I bought at the Barneys warehouse sale? I wore it over a T-shirt and I wanted a black fringe scarf. I went to H&M and spent $7. It was for one night; it was fine! [laughs]
Although my blog is generally more focused on shorter and slimmer, do you have any advice for the shorter, heavier gentleman?
Unfortunately, I think that customer needs to focus on an American cut as opposed to European cut. And as a result of that their alteration issues may be even a little more profound. Because at least some of the slimmer companies that are doing a more tailored product have shortened up the sizes a little bit. Whereas the American is a little more “classic.” And I think there you might have the tailoring. But you need to just factor that into the cost of whatever you’re buying, and just know that that’s what it’s going to be. Like sometimes I look at something that I find on sale – 25% off. But I know it’s going to be 25% to tailor it. So you try to balance it out and think about it.
And also if you’re larger you would want larger lapels…
Right. Also, flat-front pants seems to work well on a shorter, slimmer guy. Whereas if you’re heavier, you want the fullness of pleats.
I know I probably shouldn’t do this but for some reason I equate short to thin, but short men may be heavier. Knowing where you fit in here [gestures to torso] is a good thing. You can understand the brands that work for you… There are certain brands that I can go to that I know all the time I’m going to pretty much be OK.
And those brands are?

Hugo Boss Red Label is a bit slimmer all over by and large. The proportions are just a lot cleaner. Our own Alfani Red. Theory. INC. Will I have a problem in sleeve length? Yeah, but I have that everywhere. But I know it’ll work through [the torso]. I stay away from Ralph Lauren because it’s more of an American fit, it’s a boxier cut. But I should point this out even though I’m sure some of your readers know: Ralph Lauren polos come in different fits. A lot of guys don’t realize that, and they end up buying what they think is the only thing available.
What other trends work well with a short build?
The cardigan is a very important silhouette for the fall season. I think it’s a terrific silhouette. I buy as many as I can get because I hate wearing jackets at work. They’re so easy, you just throw it on in the morning, it’s so terrific. I tend to stay away from pattern and go to solids or go to something classic with a piping. The nice thing, too, about a cardigan is I can wear this out on the weekend, too, over a T-shirt and with denim. Or under a jacket which was a big runway direction.
So what brands do you like for cardigans?
The same brands that I mentioned before. Hugo Boss, Theory, INC. But then I also tend to watch — and customers need to pay attention to — those brands that do modern or slim fit. French Connection is a great brand because they tend to be a little slimmer. Basically any of the brands that are modeling themselves on European houses tend to be a little slimmer and a little smaller.
Here’s Iceberg. It’s a brand out of Italy. You can see how clearly they speak to Slim Fit. It’s not an inexpensive sort of a shirt. We’re working on a new line out of Amsterdam that we’re going to be carrying in the spring called Cold Method where I was looking at the sizing and usually model sizes are a Medium, and I was like give me that, I want to try that on. And it barely fit me. It was too small. So we’re sizing up two sizes.
I’ve only been in Men’s for five years now. I cannot tell you the amount of companies now that are not only doing Extra Larges but XXLs and XXXLs. As a whole the population’s getting bigger. So it becomes a challenge. And what I always tell the planners is: Whenever I go to a clearance rack I don’t see any Smalls. I never see any Smalls.
I was going to bring that up. On sale racks, there’s always 5 billion XLs, a lot of Larges, a few Mediums, and only one or two Smalls or Extra Smalls. Clearly they’re selling! And it’s like: If you’re comfortable having this many XLs on the leftover rack, why can’t you up the production of the Smalls just a little bit?
I think it’s an education process. I try and champion it here. With our planners I say, especially with the true fashion brands, you’ve got to [include smaller sizes].
Now the unfortunate thing is, to my knowledge, nobody makes a casual dress shirt that comes in lengths. We’ve all had that issue where you go to tuck something into your pants and you’re dealing with fabric down to here. So again, it’s just a matter of finding those brands that work for you.
I guess there are probably some guys where a 14½ neck is too big. Then I think you honestly [need to consider the Boys Department]. Up until about eight years ago I used to go to the Boys Dept. I used to buy Boys sizes like 18s to 20s.
So, for guys checking out the Boys Dept., are you aware of any brands right now that seem age-appropriate for adults?
One of the things that’s happened in the Boys industry is that so many of the brands that have been Mens and Young Mens have moved into Boys. If you go up to the kids floor, you’re going to see Polo, Tommy, Calvin, Guess – you’re going to see all the same brands. There are very few brands that are just children’s brands, unless it’s more of an infant thing (Osh Kosh, etc.).
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