Best Short Shopping 2007: Jimmy Au’s
Monday, December 31st, 2007It’s hard to know what you’ve been missing out on if you’ve never actually experienced it before. You can spend years eking out a mean existence with Budweiser, microwave nachos, and full screen DVDs before you discover handcrafted microbrews, Colston Bassett and the wonder of correct aspect ratios (OK, there’s a time and place for Bud and dipping nachos into radiated hunter’s orange sludge, but you know what I mean). Sometimes, these discoveries can knock you off your horse, Saul-on-the-road-to-Damascus style (to get all Good Book about it). You realize with dismay that you’ve been wandering in a barren wasteland for years when Shangri-La was just around the bend.
My trip to Jimmy Au’s in Beverly Hills this summer was just such an eye-opener. Until I walked through their door, I don’t think I was fully aware that I had never truly felt comfortable in a clothing store before. The entire Jimmy Au’s experience was a revelation, one that set my personal shopping standards for fit, choice, and service much higher.
It all started with the mannequins. As I walked past their display windows something odd about their mannequins caught my eye. As I squinted at them, I suddenly realized what it was: we were the same height! I don’t think I’d ever been eye to eye with a mannequin before. It could have been creepy. But it was actually kinda cool.
It was founded over 40 years ago by Jimmy Au, 5-foot-3 himself, who was working as a tailor for jockeys on various horse-racing circuits. He saw a need and worked to meet it, and now he and his son Alan Au are smack dab in the middle of downtown Beverly Hills, just off Rodeo Drive. Along with their own line, they also carry appropriate sizes in brands like Calvin Klein, Michael Kors, Ralph Lauren, Jack Victor. Alan pointed out to me that their overall vibe and pricing is more in line with a place like Nordstrom’s (as opposed to many other short/tall stores, many of which seem to be more JC Penney). That struck me as a good analogy.
Inside, Jimmy Au’s is a smartly appointed space, at once roomy and cozy. Their store is packed with all manner of good stuff: suits, jackets, shirts, pants, ties, belts, the works. And it’s all designed for men 5-feet-8 and under. It’s frankly thrilling to be able to walk over to any rack or shelf and know that you’re probably going to be able to find something that fits you (they also do custom). Jimmy explained to me what sets them apart from 99% of the world’s designers. The men’s clothing industry designs everything for a base model of 5-foot-10, and then resizes both up and down from there, with proportion becoming compromised the further away from the base you are. The closer a person is to the base height, the more options they’ll have and the better fit they’ll find.
Jimmy Au’s starts with a base of 5-foot-4 and works incrementally up and down from there. The smaller set runs about 5-foot-4 to 5-foot-1 and the larger sizing runs from 5-foot-5 to 5-foot-8. This means that every aspect of his clothes is designed specifically for the short man, not designed for an average guy and simply-resized. It’s all about proportion. Their Web site explains it best:
“Here lies the first secret of his design; develop the right proportion for the coat and pants and their relation to each other. Jimmy reworked the proportion of the coat from head to waist and the pants from waist to foot. … The shirt is proportioned down to every detail. You won’t look like a flying squirrel in this shirt. Most shirts are too full for a shorter man. The pocket is too big and placed too low. Tucking in your shirt is uncomfortable because the shirttail is longer than your pant crotch line. On Jimmy’s model the shirts sleeves and shirttail are shorter, while the trim of the body and armhole has also been proportionately reduced. Details include a smaller pocket placed higher on the chest and a smaller placket on the arm.”
This attention to proportion is apparent when I was trying stuff on and checking out the great fit in the mirror. But what’s also nice about it is that it’s subtle in its detail. It’s not noticeable. Meaning: it doesn’t look like you’re wearing a Special Short Guy Suit or anything; you just look good, end of story.
They accomplish this in all sorts of different ways, some straightforward, some pretty ingenuous. For instance, Jimmy and Alan explained that they tend to choose vertical stripes or smaller patterns for their shirts, and they also use buttons of the same color (which I never would have thought of). Suits often have peak or narrow lapels. Pants have lower rises. Ties come in two widths, regular (which is actually about a half inch narrower than average) and skinny, and they trend at least two inches shorter than standard ties.
Best of all, the staff at Jimmy Au’s was pitch perfect: warm, friendly and knowledgeable when I needed them and low-pressure and hands-off when I just wanted to browse in peace. All in all, it was a great experience, one that really made me feel good about my size, my appearance, and shopping in general. I can’t wait to go back.


