Bespoke: “It’s about feeling utterly normal”
Wednesday, August 29th, 2007
After posting on the Duncan Quinn sale yesterday (and casually mentioning their $3,000 bespoke suits), a friend tipped me off about a story in NY Mag’s current Fall Fashion issue. Regular Joe (and short guy) Michael Idov momentarily ditches his ill-fitting, off-the-rack duds for a bank-breaking bespoke suit and finds he loves it. The piece gives a rundown of some of the newer bespoke players in NYC — Duncan Quinn, Freemans Sporting Club and Lord Willy’s, where he ultimately submits to the measuring tape and scissors. It also explains the difference between the bespoke and made-to-measure process.
It’s a funny read but the best part is that I think it fully captures the bespoke experience. I say “I think” because I’ve never had a bespoke suit made for me before. But I did have one Near Bespoke Experience where I dropped way more cash than I should have on a suit and had numerous fittings over the course of several months. It’s the only thing that has ever felt like it was literally made for me (discounting the turtlenecks and stuff my mom used to make for me, of course; thanks, mom!). I also don�t do massages or spa treatments or anything like that so it was one of the few times in my life where there were all these strangers really focused on making me look and feel my best. It sounds ridiculous but it was a life-altering experience. As Idov puts it:
Two months pass before I’m called in for the first fitting. All doubts vanish at the first sight of the suit: It feels, not to be sappy about it, like a reunion. The jacket still lacks lapels and lining, and its rough inner workings are exposed, but even now, putting it on magically improves my posture. “You can’t gain any more weight,” warns Betty. Ha, but now I don’t need to lose any, either: The trousers’ high flat front makes my gut disappear. I get it now. It’s not about feeling exceptional; it’s about feeling utterly normal. I’ve cracked the secret of the bespoke addict. Too bad I’ve cracked it by becoming one myself.
The only thing, though. Alex Wilcox, the bloke who does more than just stand at the till at Lord Willy’s, comes across as a little in-your-face (albeit pretty funny) in Idov’s description. If you’re the timid sort, I wouldn’t let that stop you from checking out his store: I’ve only been in once (just a few weeks ago) and he was super nice and made me feel really welcome as I casually checked out his merch and asked him a bunch of questions. As with Idov, though, he did call out my neck size from across the room almost the minute I walked in — and he was dead on to the half inch.





